This Nikon Advertisement was released mid 2010. Nikon has used a yellow border around the text to outline the importance of the text and attract the viewer’s eye. The “I AM” section of the text box is in bold, black writing and has a bolder yellow in the background. This is done because I AM refers to the camera advertised and thus portraying the buyer by saying the camera is brave and so can you if you buy this camera. This is a good technique to use when advertising because the main message has a hidden message within it . The color yellow was chosen because the Nikon logo is yellow and thus making it a trademark or signature for Nikon. This is a method that can be used by any advertising company by linking the unique features of their logo such as the color or the trademark and implementing that into the advertisement. Another example of this technique is that the trademark of Nikon is “ At the heart of the image” and shows the text in yellow and at the heart ( center) of the image.
The color and amount of detail in this advertisement is very clear and vibrant. This can be seen in the green head cover of the women and the sharpness of the colors of the dress on the bottom left hand side. It can also be seen the contrast of light and shade on the hands and fore head of the women who is wearing the green head cover. This technique is very useful in advertising because it shows the features of the product without listing them. In this case the sharpness and clarity of the images that can be taken by this camera which attracts the buyer.
This advertisement only shows specific features of the camera’s capability like the constant focus on very bright colors like orange and green but no or barely any focus on darker colors like black or brown. This is a negative aspect of the advertisement because it is not known how the camera reacts to very dark colors. But when there is a dark color like brown in the picture it has light shining on it to make the dark color significantly brighter than the original color.
The advertisement’s setting is during the day when the sun is particularly bright so it is not known how the camera reacts and functions in low light conditions. This is a major dis advantage to this advertisement because it places the whole quality of the images into question. To avoid this mistake try to have a combination of bright and dark colors so the quality of both types of colors can be seen clearly.
Another dis advantage of this advertisement is that that the image is portrayed in a close up form meaning that only part of the background is being shown and the viewer cannot see a broader view such as the landscape. This is a minor dis advantage because the quality of the background colors cannot be seen.
Overall Nikon has done a good job with advertising this product because the advertisement shows some the main features and capabilities of the camera.
This Nikon Advertisement was released late 2010. It can be seen that a professional camera is being advertised here. It has been placed in the center of the image to attract the viewer’s eye and focus their attention on the camera. It is larger than anything else on in the advertisement because it is the main area of focus. This technique can be useful when wanting to attract the viewer’s eye in a certain direction or object. The shine of the lens also attracts the viewer’s eye and directs their eye to that section of the advertisement. The yellow, bold writing on the top of the advertisements outline the impressive features and capabilities of the camera such as the number of frames that can be shot in one second and the number of compliments that the buyer will receive for the image if they buy this camera. This signifies that the quality of the image is very high. The reason for the information being at the top is because it is one of the first places that the viewer is going to look. This is a useful technique to use because it takes advantage of the amount and location of the space and can represent a lot of important features. The reason for the numbers to be in bold, yellow writing is because it is the color of Nikon’s logo and acts as a signature for the company. This feature is very clear in this advertisement because the company name or logo are not portrayed in this advertisement.
One of the disadvantage of this advertisement is that it is stating that many complements will be given to the buyer for the quality of the image, but does not physically show a sample of a picture taken by that particular camera. This can be avoided by stating the feature and showing a sample of that feature.
Another dis advantage to this advertisement is the size of the text at the bottom. It cannot be read by the viewer. This creates suspension around the advertisement because the full message is not being portrayed to the viewer and can cause us confusion. To avoid this way of presentation make sure all text on the advertisement is legible to the viewer from close by or from a distance.
No comments:
Post a Comment